Welcome to freezeframe’s official blog. This is a space for you to learn intricate details about skin health, anti-aging and how to make changes to your skin and body without taking drastic measures. From advanced skincare products and ingredients, to expert makeup and hair tips, to diet and lifestyle tips, we’ll have you looking fabulous in no time!

If you have ever wanted to be in the Beauty Industry, you’ll also be inspired by our Beauty at Work features which uncovers the people and roles in this glamorous industry.

Of course, you’ll hear from our award winning freezeframe founder and beauty maven (our número uno beauty addict) Sonia Amoroso. Sonia is a walking encyclopedia of beauty knowledge (and a bit of a style maven as well). She has been developing world leading and trend setting beauty products for almost 20 years now. Looking at her, she must have started at 10 – let’s hope her secret to looking so young and glam lies within the lines of this blog!

Through the years there have been reports of glamazon Elle McPherson using her products as well as perennially youthful Danny Minogue which may also explain why they look so good  Sonia has appeared on numerous tv shows and just about every news program, news paper and magazine has featured her brands and her incredible beauty success story.

Her team of beauty addicts are just as passionate about beauty as she is and include amazing make up artists, beauty therapists and hair artists whom will share their secrets with you too. Don’t miss a beauty beat – you are going to love what you learn here!

Our blog (and beauty) mantra is to be fun, funny, informational and inspirational. Please join our community and join our conversation. It’s YOU who takes our passion to another level.

We can’t wait to share our secrets, but ssshh… keep them to yourself or everyone will be as glamorous as us.