freezeframe x Sonia Kruger Media Event

On the 21st March 2024 we kicked off the day with an air of excitement as we hosted an intimate media event to  showcase our latest breakthrough product 48 HOUR WRINKLE FREEZE Ice Roller Mask, and to celebrate our partnership with Sonia Kruger.

Sonia Kruger, freezeframe brand ambassador 

The lunch was held in the stunning seaside fine dining restaurant Mimi's in Coogee, and included beauty media from Marie Claire, Elle, Retail Beauty, News.com, Professional Beauty, Cos Beauty and content creators & influencers.

From left to right: Ricky Allen - Cos Beauty, Mel Carelli & Christina Fevre, Lauren Meisner

Guests were treated to a Mediterranean inspired menu, whilst sampling the 48 HOUR WRINKLE FREEZE Ice Roller Mask and listening to our founder and CEO Sonia Amoroso talk about the launch of freezeframe, skincare innovation and beauty. Both Sonia's discussed their long-standing relationship and a partnership built on shared values of female empowerment, supporting women in business and redefining beauty standards to embrace beauty confidently at any age.
In what was a truly uplifting afternoon, guests not only gained invaluable knowledge about freezeframe as a brand, but connected with likeminded women having meaningful conversations.

Sonia Amoroso and Sonia Kruger 

The partnership with Sonia Kruger symbolises a new era in freezeframe's history, and mission, to empower women to look and feel more confident at any age