Fast Beauty – European Summer Style in Puglia: Discover our Founder’s 3‑Minute/3 Product Holiday Routine
Summer in Europe calls for effortless elegance and radiant skin, and we want it all with less time in front of the mirror. For our founder Sonia Amoroso, Fast Beauty isn't just a trend—it’s a necessity. With temperatures soaring in August and cobbled streets begging to be explored, her 3-minute get-ready routine delivered a no-makeup makeup look with powerful skin protection and subtle polish. Come and take a stroll through the streets of beautiful Puglia.
Ostuni, Puglia – The White City, Aussie style
Photo: Sonia chose effortless, packable pieces from The Upside, to seamlessly into Ostuni’s timeless aesthetic. Think structured softness, elevated simplicity, and a little Down Under flair—perfect for wandering the White City with confidence and comfort.
“There’s something beautiful about bringing a piece of home into your travels. The Upside's sporty-chic vibe paired perfectly with the Mediterranean mood.”
A Staircase with Soul: The true meaning of beauty.
Photo: A charming staircase adorned with quotes, including our founder’s favourite: ONLY THE HEART SEES CLEARLY, WHAT IS ESSENTIAL IS INVISIBLE TO THE EYES (translated by Sonia)
“This is one of my all-time favourite quotes, and I was so excited to see it painted on these gorgeous stairs in my parent’s native language. It really brought home how precious these moments with family and friends really are- and that true beauty is so much more than skin deep.”
Polignano a Mare: Taking time to enjoy true beauty
Photo: Crystal waters meet dramatic cliffs in Puglia’s most photogenic town
Like Australia’s own coastal icons, Polignano’s laid-back luxury inspires an aesthetic of relaxed polish, allowing you to move from Gelato stops to cliffside strolls with ease. “I was so excited to catch this stunning sunset – I can’t imagine wasting this precious time in front of a mirror”
The Simplified, Italian Holiday Get-Out-The-Door-in-3 -minutes routine
No one wants to spend half their holiday in front of a bathroom mirror. Freezeframes multi-ingredient, multi-functional skincare allowed her to be ready in 3 minutes, with just 3 products, without sacrificing polish or protection:
- KEEP IT SIMPLE SKIN Whipped Clean Powder Cleanser— Transforms to a creamy, luxurious cleanser for a fresh, clean start.
- freezeframe PRO-COLLAGEN SUNCEUTICAL — A triple-action formula with SPF protection, anti-aging collagen support, and a tinted, skin-perfecting finish. No need for foundation or concealer—this hybrid skincare-makeup multitasker does it all.
- freezeframe INSTANT LASH EXTREME — The tubing formula keeps the extensions in place for long, lifted lashes that withstand the heat..
- LANOACTIVE Lip Treatment — Hot weather means dry lips, but not with LANOACTIVE. Super hydrating lanolin + lip-plumping peptides kept Sonia’s pout plump and moist all day long. “I used a tinted prototype that isn’t on the market yet – it’s my time saving saviour – holiday or not!”. Want to see it launched? Vote below!
Ok, we aren’t counting the cleanser, but that’s it. Sun-protected, naturally polished, and out the door in 3 minutes. “Now if only my daughter could be ready so fast…”
Why It Works for European Summer
- Built-in Tinted Skin Perfection: PRO-COLLAGEN SUNCEUTICAL is the ultimate multitasker. This skin-blurring tint melts seamlessly into skin, offering SPF protection whilst boosting collagen.
- Minimal But Meaningful: Each product adds real value—hydration, plumping peptides, sun protection and just a hint of glam—without piling on layers.
- Vacation-Ready in Minutes: Spend more time exploring, less time prepping.
- Lightweight & Breathable: Essential in the southern Italian heat.
We Need Your Vote! Should We Launch Tinted LanoActive?
The tinted version of our LanoActive Lip Plumper was my go-to in Puglia – I developed it with my busy lifestyle in mind – to add the perfect amount of colour without looking overdone. The shade suits everybody, but it’s not yet available to the public. On holiday, it gave me just the right hint of tint and shine without melting in the sun.
💬 Would you want to see this tinted version become available online?
Cast your vote in the comments or share your thoughts—your feedback could bring this beauty travel essential to life.
Travel Beauty Tips from Puglia
|
Tip |
Why It Matters |
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Use multi-functional or hybrid products |
Save space & time with products that function as anti-agers, skin perfectors and offer SPF protection |
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Always pack SPF |
Rain or Shine, sun safety is non-negotiable |
|
Opt for hydration heroes |
Like LANOACTIVE to lock in moisture on hot summer days (tip – original lanoactive isn’t just for lips! Use on cuticles or dry patches, or even to add a gloss to eyelids. It’s so pure, it doesn’t even contain preservatives.) |
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Keep it under 5 minutes |
Simplify to enjoy more of your holiday |
Frequently Asked Questions
Q1: What makes PROCOLLAGEN SUNCEUTICAL ideal for travel?
A1: It’s a 3-in-1 product—offering daily wear protection from UVA and UVB rays, anti-aging support, and a light tinted finish that can replace makeup altogether.
Q2: Can the PROCOLLAGEN SUNCEUTICAL formula be worn alone?
A2: Yes! Its skin-blurring tint offers a light coverage which is perfect for holidays. It also makes a great skin smoothing primer if you want a heavier coverage.
Q3: Why peptides in LANOACTIVE?
A3: Plumping peptides help enhance volume (read fuller, plumper lips) and smooth lines. They also add to Lanolin’s moisture boosting power which is especially useful in dry, sunny climates.
Q4: What type of tint is in the LANOACTIVE prototype?
A4: It’s the perfect nude-red tint which adds natural color while keeping lips plump and hydrated. Remember that perfect rosy tone of lips you had when you were a kid – now add shine, moisture and volumizing peptides and you have LANOACTIVE TINT.
Q5: Is INSTANT LASH XTREME?
A5: Designed for high-performance in hot climates— its water resistant properties mean it won’t smudge, melt, or clump.
Q6: When will the tinted LANOACTIVE launch?
A6: Our founder is obsessed with natural shine and can’t use many products due to allergies, so she designed LANOACTIVE LIP TINT for her own personal use. We are all excited that she has just green lighted this to go to production—but only if we get enough votes!Please, do it for us!
Final Thoughts: Fast Beauty + European Summer
There’s something magical about waking up in Puglia, breathing in salty air, and stepping out with polished skin and minimal fuss. The Fast Beauty European Summer approach is about cherishing your holiday and your loved ones, all whilst looking radiant, feeling confident, and never letting beauty routine slow you down.
Would you like to see more travel‑inspired beauty routines—or vote for the tinted LANOACTIVE Lip Plumper to become available? Let me know!